MONDAY THROUGH SUNDAY: Audacy Springfield Is Putting Local Businesses Around Patriots Football

For 25 weeks, Audacy Springfield is giving local businesses an opportunity to put themselves inside the football conversation across WEEI, Patriots programming, NFL broadcasts, streaming, digital and the streets of Western Massachusetts.

Every fall, football becomes more than something people watch on Sunday.

It becomes part of the rhythm of the week.

Monday morning, fans are dissecting what happened.

By Tuesday, they're hearing from players and analysts.

Wednesday and Thursday bring another round of NFL news, predictions and conversation.

Friday, attention turns toward the weekend.

Saturday builds anticipation.

Sunday, football takes over.

For businesses trying to reach potential customers across Western Massachusetts, Myke Connolly sees something beyond football.

He sees 25 weeks of attention.

As a Customer Acquisition Strategist with Audacy Springfield and founder of Stand Out Truck®, Connolly spends his days thinking about a simple question:

How do we put businesses in more places where their potential customers will see them, hear them, remember them, and ultimately choose them?

This football season, Audacy Springfield has built an opportunity to do exactly that.

This Isn't Just Advertising During Patriots Games

That's an important distinction.

A business isn't simply buying a few commercials around football and disappearing until the following week.

The 2026-2027 Patriots package runs August 1, 2026 through February 22, 2027, giving participating advertisers 25 weeks to become part of the football conversation.

And that conversation happens throughout the week.

The package puts advertisers adjacent to Patriots Monday Feature Interviews, rotating among programming such as the QB Hour, Coach Show and Player of the Week.

That means access to conversations involving some of the people Patriots fans care about most, including Drake Maye, Head Coach Mike Vrabel, offensive players and defensive players.

Then there is Ty Law Tuesday, connecting advertisers with programming featuring the Patriots Hall of Famer.

There's Tom E. Curran, one of New England's recognizable Patriots voices.

There's Adam Schefter, bringing the larger NFL conversation into the week.

And the package's talent and interview lineup also features names and programming including Boomer Esiason, additional midweek interviews and Patriots-focused content.

The point is frequency.

Your business doesn't show up once. It keeps showing up.

Then Comes the Football Weekend

As the week moves toward Friday, so does the conversation.

Patriots Friday gives advertisers another opportunity to be present as fans begin looking toward the upcoming game.

But the football programming doesn't stop there.

The package also includes advertising across major NFL programming, including:

WEEI Pre-Game Show with Christian Arcand.

6 Rings Post Game Show.

Thursday Night Football.

Sunday Night Football.

Monday Night Football.

Plus prime daytime and evening commercial inventory throughout the week.

Put it together and a potential customer could encounter the same business while listening to Patriots analysis on Monday, hear it again around Ty Law on Tuesday, encounter it alongside national NFL conversation during the week, hear it Friday as attention turns toward the upcoming game, and encounter it again around NFL programming.

That's not simply buying spots.

That's building familiarity.

617 Commercials. 800+ Sponsorship Promos. 3 Million Impressions.

The scale becomes even clearer when you look at the numbers.

Over the 25-week campaign, the package includes 617 commercials and more than 800 sponsorship promotional mentions.

Then Audacy extends the campaign beyond terrestrial radio.

Participating businesses receive 250,000 Audacy streaming impressions targeted within the Springfield DMA.

Another 200,000 display impressions run across the WEEI website.

Altogether, the package is designed to deliver approximately:

3,000,000 IMPRESSIONS

AMONG ADULTS 25-54.

That's the part Connolly believes business owners should pay attention to.

"One commercial can create awareness," Connolly says. "But I'm interested in what happens when potential customers keep encountering your business. They hear you Monday. They hear you Tuesday. They see you digitally. They hear you around football again. Eventually your name isn't new anymore. It's familiar."

And familiarity matters when someone eventually needs what your business sells.

Then Connolly Asked: What About Saturday and Sunday?

The Audacy package already creates substantial reach and frequency.

Connolly wanted to add another dimension.

Visibility.

For qualifying advertisers who secure their Patriots campaign through the Audacy Springfield team, Connolly is adding Stand Out Truck® Saturday & Sunday bonuses.

Stand Out Truck® is his three-sided mobile digital billboard platform, capable of taking an advertiser's message directly into communities, commercial districts, events and high-traffic areas.

That means a potential customer might hear your business during Patriots programming.

Encounter it again through streaming.

See it while visiting the WEEI website.

And then see the business in the physical community on. the streets.

That led to a simple idea:

MONDAY THROUGH SUNDAY.

PUT YOUR BUSINESS AROUND FOOTBALL.

It's not about being everywhere for the sake of being everywhere.

It's about creating enough strategic repetition to become difficult to forget.

And There's a Reason to Make the Decision Now

The standard package is valued at $1,290 per week.

Businesses that make an early commitment by July 31 can secure the opportunity starting at approximately:

$968 PER WEEK.

That's a 25% reduction from the regular weekly rate.

But the early commitment does considerably more than lower the cost.

Qualifying early advertisers can also receive one commercial in every NFL Playoff game, one commercial in the Super Bowl, inclusion in Game Day Billboards and Sponsor Promos, and one commercial in every remaining Red Sox game, representing 52 additional games based on the package.

The added value also includes two tickets to WEEI Patriots Day 2026, Red Sox tickets, Patriots tickets and two social media posts per month.

And for qualifying advertisers working through the Audacy Springfield team, Connolly adds the Stand Out Truck® Saturday & Sunday bonus exposure.

The bonuses aren't the campaign.

They're the reward for getting into the campaign early.

Think About What Your Business Could Do With 25 Weeks

This is where Connolly believes the conversation needs to move away from media terminology and toward business strategy.

Imagine you're a home improvement company.

An automotive dealership.

A college.

A bank or credit union.

A healthcare provider.

A restaurant.

An insurance agency.

A retailer.

A professional service company.

Or another Western Massachusetts business competing for attention.

The question isn't:

"Do I want to buy radio?"

The better question is:

What would happen if passionate Patriots fans who are also my potential customers encountered my business consistently for the next 25 weeks?

They hear your name alongside Patriots programming.

They hear it around Drake Maye.

Mike Vrabel.

Offensive and defensive players.

Ty Law.

Boomer Esiason.

Tom E. Curran.

Adam Schefter.

Patriots Monday.

Patriots Friday.

Pregame.

Postgame.

Thursday Night Football.

Sunday Night Football.

Monday Night Football.

They encounter you through Audacy streaming.

They see you on WEEI digital.

And on select weekends, they can see you on Stand Out Truck® in their own community.

That's the opportunity.

Not simply impressions.

Presence. Frequency. Familiarity. Memory.

Because Advertising Isn't Ultimately About Being Seen or Heard

It's about what happens afterward.

Connolly's customer acquisition philosophy has long been:

Get Seen. Get Heard. Get Read. Get Remembered. Get Customers.

But underneath that philosophy is an important behavioral reality.

Potential customers have choices.

Advertising's job is to give your business a better chance of being the company potential customers remember and choose when it's time to make a decision.

That's why Connolly doesn't believe every business should automatically buy the Patriots package.

He wants to know who the business needs to reach, what a customer is worth, what message needs to be communicated and whether the investment makes commercial sense.

"The goal isn't to sell every business every opportunity," Connolly says. "The goal is to help businesses invest in the right opportunities."

For the businesses that fit, however, the opportunity is substantial.

25 weeks.

617 commercials.

800+ sponsorship promos.

250,000 streaming impressions.

200,000 WEEI digital impressions.

Approximately 3 million overall impressions among Adults 25-54.

Patriots and NFL programming throughout the week.

Early bird packages starting at $968 per week.

NFL Playoff and Super Bowl exposure.

Red Sox bonus inventory.

Tickets, social media and additional promotional value.

Plus Stand Out Truck® Saturday & Sunday bonuses for qualifying advertisers.

Football Is the Content. Customers Are the Goal.

The Patriots aren't the product.

Neither is radio.

Neither is digital.

Neither is Stand Out Truck®.

They're tools.

The product is attention.

And the commercial opportunity is turning that attention into awareness, awareness into familiarity, familiarity into memory, and memory into choice.

So if you're responsible for advertising, marketing or customer acquisition for a business in Western Massachusetts, there's really one question worth answering:

Will your business be part of the Patriots conversation this season?

The Audacy Springfield Team will help you figure that out.

MONDAY THROUGH SUNDAY.
PUT YOUR BUSINESS AROUND FOOTBALL.

Early bird opportunities are available through July 31.

Call/Text Myke Connolly: 413-356-0820

Or request information and have someone from the Audacy Springfield Team contact you: standouttruck.com/patriots